The modern auto accident lawyer in Los Angeles traces back to a storefront in Van Nuys. In 1972, two UCLA law graduates, Len Jacoby and Steve Meyers, opened a walk-in legal clinic there. Five years later, after the U.S. Supreme Court struck down bans on lawyer advertising, their firm ran what is widely reported as the first law firm TV commercial in the country. The billboards and TV spots you see on every LA freeway today grew from that moment.
That history matters when you’re choosing a lawyer after a crash. Advertising tells you a firm can afford airtime, not whether it will take your case to trial when an insurer lowballs you. This list mixes LA’s best-known advertising firms with lawyers who have recently won major car crash verdicts, and it notes which claims come from the firms themselves.
After a Crash in California: Key Rules
These rules apply to most auto accident claims in Los Angeles:
- Two deadlines: Injury lawsuits generally must be filed within two years. Property damage claims for your vehicle usually have three years.
- Shared fault still pays: California’s pure comparative negligence rule lets you recover even if you were partly at fault, minus your share.
- Rideshare coverage: When an Uber or Lyft driver has a passenger or is on the way to pick one up, the company’s policy generally provides $1 million in liability coverage.
- Uninsured drivers lose out: Under Proposition 213, uninsured drivers injured by someone else generally can’t recover pain-and-suffering damages.
- Written fee agreements: California requires contingency fee agreements to be in writing, including the percentage and how case costs are handled.
Five Auto Accident Attorneys in Los Angeles
1. M&Y Personal Injury Lawyers: Nick Movagar
In June 2026, a Los Angeles County jury returned what the Daily Journal described as the largest verdict ever in a California traffic fatality case. Brothers Mark and Jacob Iskander were killed in a Westlake Village crosswalk in 2020 by a speeding driver, Rebecca Grossman. The jury first awarded $176 million in compensatory damages, then added about $21 million in punitive damages against Grossman and $1.17 million against Scott Erickson, bringing the total to about $198 million.
Nick Movagar of M&Y Personal Injury Lawyers was part of the plaintiffs’ trial team, working alongside co-counsel Panish | Shea | Ravipudi. For a mid-sized Los Angeles firm, a seat on that team says a lot about its trial ambitions.
Know before you call: a Mid-Wilshire firm with a share in a landmark verdict
Office: 6300 Wilshire Boulevard, Suite 807, Los Angeles, CA 90048
2. Jacoby & Meyers
The firm that started LA’s legal advertising era is still here. Jacoby & Meyers now has its headquarters in Century City and more than 130 offices nationwide. It handles auto accidents along with product liability, mass torts, and other consumer cases.
Co-founder Len Jacoby died in January 2026. Four years earlier, he became the first person inducted into the National Trial Lawyers Advertising Hall of Fame. Its long history and large network make it a reasonable option for straightforward claims. For a serious injury, ask who will actually try your case if it doesn’t settle.
- Know before you call: a high-volume firm with deep LA roots
- Office: 2000 Avenue of the Stars, Suite 1150S, Los Angeles, CA 90067
3. Law Offices of Larry H. Parker
Many longtime Angelenos can still recite the slogan: “We’ll fight for you.” Larry H. Parker opened his Long Beach practice in 1974 and became one of Southern California’s most familiar TV lawyers. He died in March 2024 at 75. The firm continues under Ron Beck, his law partner of more than 30 years.
The firm calls itself the No. 1 auto accident firm in Southern California and reports more than 100,000 clients and over $2 billion recovered. Those are the firm’s own figures. Its offices stretch from Long Beach and Los Angeles to Riverside, Orange, Fresno, and Bakersfield.
- Know before you call: a familiar name with wide regional reach
- Office: Headquarters in Long Beach, with offices across Southern California
4. Arash Law: Arash Khorsandi
Arash Khorsandi founded Arash Law, a widely advertised injury firm based in Los Angeles. The firm reports a $17.9 million recovery in an auto injury case involving multiple clients after years of litigation. It also reports a $41.95 million result for a couple injured in an attack at a Walmart.
As with most firms that advertise heavily, these results are self-reported. The firm’s main office is in Koreatown, and it takes cases across Los Angeles County.
- Know before you call: a large practice with big reported results
- Office: 2960 Wilshire Boulevard, Suite 102, Los Angeles, CA 90010
5. DTLA Law Group: Farid Yaghoubtil
DTLA Law Group shows how an advertising-driven firm can still win at trial. In 2025, its lawyers won a unanimous $9.8 million jury verdict for a client who fell on the stairs at the Zimmerman Automobile Museum in El Segundo and needed neck surgery. Founder Farid Yaghoubtil has built the firm over more than a decade, and it now works from a 52,000-square-foot headquarters in a renovated Arts District building.
The firm handles personal injury cases, including vehicle crashes, along with civil rights and complex litigation, and it advertises multilingual support. Its recent verdict shows a willingness to try cases instead of settling everything.
- Know before you call: a growing downtown firm with a recent unanimous verdict
- Office: 540 South Santa Fe Avenue, Los Angeles, CA 90013
Billboards vs. Verdicts: How to Tell the Difference
The Iskander verdict and LA’s billboard culture point to the same lesson. The firm that signs you up isn’t always the firm that tries your case. Many high-volume firms refer serious cases to trial specialists or bring in co-counsel, as happened in the record Iskander verdict. That arrangement can work well, but you should know about it from the start.
Before you sign, ask these questions:
- Who will try my case if it doesn’t settle? Get a name.
- Will my case be referred to another firm? California requires your written consent before fees are split with another firm.
- What’s your fee if we settle early, and does it rise if we file suit or go to trial?
- How often do you take car accident cases to verdict?
This content is general information, not legal advice. Every crash is different, so speak with a licensed California attorney about your situation.
Auto Accident Questions Angelenos Ask
Q1. What’s the largest car accident verdict in California?
A: The June 2026 Iskander verdict in Los Angeles County, about $198 million, was described as the largest jury verdict ever in a California traffic fatality case.
Q2. How much do auto accident lawyers charge in Los Angeles?
A: Most work on contingency, typically about 33% to 40% of the recovery. California requires a written agreement explaining the percentage and how case costs are handled.
Q3. How long after a car accident can I sue in California?
A: Generally two years for injuries and three years for vehicle damage. Claims involving government vehicles usually require a written claim within six months.
Q4. Can I sue if I was partly at fault for the crash?
A: Yes. California’s pure comparative negligence rule lets you recover damages reduced by your percentage of fault, even if you were mostly responsible.
Q5. Do I need a lawyer for a minor fender bender?
A: Often not, if no one was hurt. If you have injuries, ongoing treatment, or a disputed fault claim, a free consultation is usually worth it.
